BBC 6 Music, the digital station that was saved from closure this week, is probably going to have its selling budget increased under plans announced today by the corporation’s director of audio and music, Tim Davie.

Davie told an audience of media corporate executives today the BBC will increase the amount of promoting cash put aside for the BBC’s portfolio of digital channels, including six Music and Radio seven, as an element of plans to inspire take-up of digital radio. Radio seven is to be re-launched at once as Radio four Additional.

He revealed the BBC will make sure digital-only services like 6 Music receive a larger share of total selling activity in the future. Talking at the Intellect electronics Meeting, Davie added the BBC will support the digital radio action plan expected to be exposed by culture minister Ed Vaizey later today.

He confirmed the BBC will increase its digital coverage from eighty five percent to 92% of UK houses by building 61 new digital audio broadcasting (DAB) transmitters. That may also improve in-car coverage by turbocharging the digital signal on the nations’s highway network. The proven fact that it is presently difficult to hear digital on automobile stereos is perceived as a serious difficulty to quicker take-up of the state-of-the-art technology. Davie said the BBC will run at least 2 largescale campaigns supporting digital radio annually till switchover. “Today’s reports mean that more licence-fee payers will have accessibility to the complete range of BBC services and revel in the advantages of digital radio,” he explained. Davie has been under fire since the BBC Trust denied a management offer to shut

BBC six Music on Monday, a move that he stood up for. Yesterday he said to the Media Show on Radio four : “Part of the technique I had was to ask whether we required a standalone network called six Music.

We advocated less service but we further said: ‘Let’s put this out to consultation’. We’ve been pushed back and the licence charge payers have talked and I believe we are listening.”.