In my business, it has been an interesting and very busy two quarters. I’ve worked with sales managers, marketing executives, professional services practice managers, business development executives, divisional presidents, two dozen sales teams, nine VPs of Sales and directly with 29 CEOs in North America and in Europe. I’ve seen a lot of […]

Last week, one of my clientswe’ll call him Rickhad a demo scheduled with a prospect. The standard “show up and throw up” they typically did early in the sales cycle.
Trying to shorten the sales cycle, I asked naively, “Why does the customer want to buy? What are they trying to accomplish?” Rick couldn’t tell me. […]

Opportunities are always more valuable and exciting when they are scarce and less available. We want to be the ones to own the rare items or to get the last widget on the shelf. The more the scarcity of an item increases, the more the item increases in value, and the greater the urge to […]